In stores, lighting is not just a visual element; it is a strategic tool that shapes the customer experience, boosts sales, and strengthens the brand's image. Lighting types, divided into four main categories, are used for different purposes in various areas of the store. General lighting forms the base by illuminating the entire store and setting the ambiance, while task lighting provides more intense illumination in specific areas, such as checkouts. Accent lighting is used to highlight points of interest, such as window displays or special products. Decorative lighting, on the other hand, determines the store's atmosphere and provides an aesthetic look.
Lighting design in stores should consider factors such as the brand's identity, the customer journey, and energy efficiency. Warm colors create a more relaxing and intimate atmosphere, while cool colors provide a more modern and energetic look.
The ideal lighting level in stores varies depending on the type of products and the size of the store. By using different color temperatures, it is possible to create various atmospheres and make products appear more attractive. Window display lighting is crucial for attracting customers into the store. By using high brightness levels, the right color temperature, and contrasts, window displays become more eye-catching.
A good lighting system improves the customer experience and increases sales. Lighting allows customers to examine products more comfortably, draws their attention to products, and strengthens the brand's image. It also boosts staff motivation and enhances energy efficiency. With LED technology, energy consumption is reduced, adopting an environmentally friendly approach while lowering operational costs.
In conclusion, lighting in stores is not just a technical detail, but an important factor that directly impacts the success of the business. With proper lighting planning, customer satisfaction can be increased, sales can be boosted, and the brand's competitive advantage can be strengthened.
Project: Philips Concept İstanbul
Location: Pendik / İstanbul
